Over the past few years, there has been a growing trend among Canadians to switch from buying their groceries and household products from big box stores to smaller, more locally-based companies. This shift is driven in part by a growing sense of skepticism and distrust towards large corporations, who are often seen as prioritizing profits over the interests of consumers.

Here are the top 5 reasons why Canadians are switching from big box brands to smaller more ethical brands.

1. Environmental concerns: Climate change and other environmental issues have become major concerns for many Canadians, and there is growing awareness of the role that large corporations play in contributing to these problems. Consumers are increasingly looking for products and companies that prioritize sustainability and ethical environmental practices.

2. Ethical concerns: Canadians are increasingly aware of issues like labor exploitation, animal welfare, and other ethical concerns related to the products they buy. This has led many consumers to seek out smaller, independent brands that prioritize transparency and ethical sourcing practices.

3. Localism: There is a growing interest among Canadians in supporting local businesses and contributing to the strength of their own communities. This has led many consumers to seek out locally-based products and companies, rather than relying on big box stores and multinational corporations.

4. Quality: Many Canadians are simply looking for high-quality products that meet their needs and exceed their expectations. While big brands may have a reputation for reliability and consistency, many consumers are finding that smaller, independent brands like Highwood Coffee offer a level of quality and attention to detail that is hard to find elsewhere.

Highwood Coffee, for example, is a family-owned and operated coffee roaster based in Calgary, Alberta. They source their beans directly from farmers and co-ops around the world, and are committed to paying fair prices and supporting sustainable farming practices. In addition, they prioritize freshness and quality, roasting small batches of coffee in-house to ensure that each cup is as delicious as possible.

Of course, there are still many Canadians who prefer to shop at big box stores and buy products from well-known brands. However, the growing popularity of specialty coffee roasters and other smaller businesses suggests that there is a significant and growing market for companies that prioritize transparency, sustainability, and ethics. As Canadians continue to demand more from the companies they support, it's likely that we will see more and more independent brands like Highwood Coffee rise to meet the challenge.

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